"CONVINCE ME TO GET A THIRD NOSTRIL."

THE BIG IDEA:

I took a quote we all know: 'Stop and smell the roses', and wondered if we really could appreciate the sweet scent of a rose with just two nostrils.

That's how the hashtag #BeScentsible came about.

​

RESULT:

I was invited by Tony Cullingham to an assessment day at BBH.

Plus, I had lots of fun trying to answer this off-kilter brief!