#BublWithACause for M&C Saatchi's 'Open House' and O2 UK

BACKGROUND:

The M&C Saatchi Open House brief challenged us to come up with ways O2 could incentivise Gen Z consumers to switch to their network. We worked in a team of seven, guided by two mentors from M&C Saatchi and had a week to come up with a pitch. My contribution in the team was the Big Idea and the copy in the images below.

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THE BIG IDEA:

After reading a McKinsey study that spoke about Gen Z's penchant to 'mobilise themselves for a variety of causes', I came up with the Big Idea: #BublWithACause.

 Riffing off the phrase  'rebel without a cause', #BublWithACause fed into our brand insight:

By supporting Gen Z, O2 can help them shape the future,

as well as our proposition, which stated that:

Changing the world becomes reality when you're growing with Bubl.

 

RESULTS:

We had an hour to pitch our strategy, idea, and execution to executives across M&C Saatchi, across M&C Saatchi London, including the CEO, and the Managing Director of M&C Saatchi Sport and Entertainment. We emerged the winners of this pitch competition which was judged by the aforementioned as well as O2's Head of Brand and Consumer Marketing Communications.

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THE TEAM:

Belle, Carl, Mara, Matt, Meg, Selva

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