#50IsMore
For d.light solar design

THE BACKGROUND:

Inflation is rife. As the price of essential goods rises, d.light design's solar home pack is the gift that keeps on giving. Ideated during a lunchtime brainstorm session, this campaign was praised by client and customers alike for its pertinent message which targeted the socio-political realities of the day.

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THE BIG IDEA:

#50IsMore - with d.light design, 50 shillings a day can go so much further and do so much more for people, especially those living upcountry.

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RESULTS:

This campaign was lauded by the client and by the public for its resonance with pertinent social issues at the time.

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Images 2 and 3 by QUBE Digital, Nairobi